Kelly R. Evans - Portfolio

Client: Internal / Astound Business Solutions
Campaign: We Are Astound For a Reason (2025)
Agencies: Love & War, Boathouse, Mighty Media Partners
Creatives: Katie Waxtel - Designer (L&W) / Pat Santangelo - SVP Brand Management (Boathouse)

We refreshed our brand in 2024. Doing so, we then redesigned and redeveloped our entire website, updated all of our sales collateral and event materials, and then worked on a new brand campaign we kicked off in March of 2025.

The campaign consists of Connected TV (CTV) spots streaming over Fubo, Hulu, etc., targeting business decision makers and influencers in the Enterprise audience and business owners for SMB.

We’re also retargeting those people who then get onto our site with digital display ads and audio via Spotify and other music apps.

TV ads

Digital ads

STATS - From March through June 2025, we hit over 12.7 million households, producing nearly 58 million impressions and 21,100+ online conversions. The big accomplishment was increasing our Brand awareness by 17%, consideration by 23%, and recommendation by 56%. And the Ad Recall was lifted 25%.

We pulled back a bit on the media spend during the summer, but that portion of the campaign generated an additional 10 million impressions over 2 months, and we posted a new TV spot (see below), focused on Astound’s build-out of fiber network infrastructure and how we service the world’s largest technology companies.