Client: Internal / Astound Business Solutions
Campaign: We Are Astound For a Reason (2025)
Agencies: Love & War, Boathouse, Mighty Media Partners
Creatives: Katie Waxtel - Designer (L&W) / Pat Santangelo - SVP Brand Management (Boathouse)
We refreshed our brand in 2024. Doing so, we then redesigned and redeveloped our entire website, updated all of our sales collateral and event materials, and then worked on a new brand campaign we kicked off in March of 2025.
The campaign consists of Connected TV (CTV) spots streaming over Fubo, Hulu, etc., targeting business decision makers and influencers in the Enterprise audience and business owners for SMB.
We’re also retargeting those people who then get onto our site with digital display ads and audio via Spotify and other music apps.
TV ads
TV spot - targeting all lines of business
TV spot - targeting small to mid-sized businesses
Digital ads
Digital OOH ad - no audio
STATS - In just over 1 month, we’ve hit over 5.5 million households, producing over 18 million impressions. We’re focused on advertising during the spring and fall, but we’ll continue over the summer with a lower media spend.
I’ll add new stats and show how we’re increasing brand awareness and generating sales as we get further into the campaign.